This is nothing new at all.
I've done a lot of research into this, and the results suggest that the leading fetish for heterosexual men is male masturbation. They do it, they watch it, and many want to do it with male friends.
I recently finished an ebook called "Seven Pints". It's a full on book discussing the existence of labels, social mores, historical context, recent changes in attitudes, masturbation in different cultures... And, it includes the results of surveys I conducted where hundreds of straight guys answered questions on male/male mutual masturbation, porn viewing preferences, sexual desires... I also discuss previous research and why most of it is completely flawed.
It's available here at the moment, but we hope to make it available through a standard ebook site, once we find one acting fairly and offering their services affordably!
Follow the link to find out all about it.
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http://bloketoys.co.uk/epages/eshop389672.sf/en_GB/?ObjectPath=/Shops/eshop389672/Products/%22Seven%20Pints%22
It really is a fascinating subject, and the research led me in some truly unexpected directions. I was quite shocked at how many straight guys really love cock!